Engaging in a different way

Jun 17, 2025 | Blog

lamingtons

You would not believe the shift, joy and pure delight when this happened at a networking event last night.

You know what we did – coat lamingtons!

It took the story of Kytons Bakery Australia to engagement, excitement and fun. An iconic SA brand with lots of nostaligia – who can forget those fundraising drives.

This highlighted that its not just being told about something, the power of engaging with it and sharing the experience together. It was a connector and who would’ve thought I would have a new appreciation for the perfectly coated lamingtons.

And while we can safely say that I am not changing careers to be a baker, this was a perfect demonstration in engaging people with content in a different way – going beyond the powerpoint or worksheet and making it memorable.

I even called past to share my wares with my Mum.

Well done Sharon Sutton , Darren Sutton , Emma Sweet and team for the evolution of Kytons and a great experience at Southern Business Connections.

Bel Ryan